It has the atmosphere of an independent seaside village, with a distinct personality, landscape and character. Buildings are varied with a range of contrasting age and types, all of which give a unique character and charm. New and existing buildings should contribute to this special character and help to enhance and celebrate historic assets and stories in Salthill. It is important to protect and enhance the overall character and identity of Salthill, which could be achieved through schemes such as supporting shop-front enhancements.
Salty sea air, chilly winters, and flooding are key considerations for practical design. Linked to this is environmental sustainability.